Packaging is Product

Petra, I know you will appreciate this as I know you have one!
'Sticky Lamp' by Chris Kabel. Peel off the back lid and stick. 100% useful packaging and fantastic! Production and distribution of this product was handled by Droogdesign, a firm favourite of mine.

Good design is...

...functional, inspiring, exciting, unpredictable, challenging preconceptions, involving, relevant, contemporary...
Clockwise from top left: Invisible bookshelf by Umbra, Norm 69 light by Normann, Sticky light by Droog, HERE! hook by Fred & Friends, Big Bang light by black + blum