Hong Yeo, MA Vehicle design: "We’ve stretched the limits of traditional manufacturing and traditional materials to the point where it is becoming repetitive and predictable. Cars designed today are beautiful in their own right; however, a lot of the excitement and passion is lost.
The biggest misconception about sustainable design today is that everyone is trying to cram in the latest and greatest technology and materials into an existing design. In reality, true sustainable design should start from the very beginning and carried until the end of its lifecycle. Materials should be easily dismantled and recycled by the user at the end of its lifecycle, which should lead to a much simpler, efficient way of manufacturing from the start.
The last bit of inspiration came from my love for Legos. Lego bricks are not made from the most sustainable material; however, you can buy a set of Legos from the 1960’s and it will fit perfectly onto a brand new one. In a way it is one of the most recycled products in the market today.
Sectioning the vehicle transformed the entire design. New innovations were made possible like the integrated suspension parts and customizable wheel configuration. What made it more interesting is that there was no paint involved. It was a solution in a very honest way, achieved by simplicity. The design could never be made possible by traditional methods, which allowed a new language to be born. Simplicity often leads to retro design, but because of the concept and philosophy behind it, it didn’t look retro at all.
A buyer can begin his life with a car as a short wheelbase two-seater, and it can be transformed into a new function by adding new sections or subtracting sections. At the end of the lifecycle it can be dismantled, sold, traded, or used as furniture. The sections can also be locally sourced as different regions have different sustainable materials and economy. Producing the car can be made by factories, which would have a reduced footprint, or at home. Building it yourself makes a connection to your car, rekindling that passion and love for cars.
In the end, a completely new type of vehicle was born. It was a big risk to do a project like this instead of a sleek sexy car, but it paid off. The responses have been nothing but positive from both non-car communities and car communities. It’s been honored by receiving the Pilkington Award for Best Design.
More than anything, what I am most proud of is the fact that it sends a positive message and re-energizes the joys of the car culture again. Measures of great automobile design are not seen through the bends of the sheetmetal, but from the thought and passion underneath it."
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