I will start with an old 80's advertising campaign that could well have been one of the catalysts for the wave of Geo-political changes that followed in the early 90's . The "Slovenija, moja dezela" campaign, commissioned by the Slovene tourist board, was for many of my generation, the first time we became aware of our own national identity. That in itself was a radical message to be heard at the time when the "one country-one nation" was still the official doctrine in the Socialist Federate Republic of Yugoslavia. Cheesy as it may look now, it still is a textbook example of the power of advertising and on a more personal level, one that is carved in the minds and hearts of my generation.
When it comes to adds I am a sucker for anything that bares a connection to my childhood (or generally children), with some clean, wholesome humor attached.
A lot of the adds you see nowadays try too hard to be clever, but bare no relevance to the product they're trying to sell (like the gorilla in the Cadburry add??). I guess it's harder to come up with a concept that manages to be both- clever and relevant and this next add is interactive too!
I suppose self promotion is advertising on a micro scale and if you looking for a cheap, but effective and stylish way to introduce your self to the world, you'll love Moo! Here are a few examples you might find inspiring...
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