This entry is a dead giveaway that I have a young child! Whereas before I wouldn't even look at kid's brands, now I find my self attracted by not only the cool product, but what the brand stands for and how they put it across. Okaidi and Obaibi are two French children's wear brands owned by the IdGroup, aimed at the junior and baby market. I LOVE the way they have incorporated the brand names into their trademark symbols. Visually they convey very clearly what the brand is about, so that even a young child can understand and relate to- as all brilliant logos should do. They have gone one step further and created out of these symbols a family of characters that promote common values and ideals like generosity and achieving ones potential, peace and solidarity.... BRAVO!
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