We most certainly are in the era, in which brand identity and marketing ether makes or breaks a business, big or small as it may be. Here are a few examples of identities with ingenious use of name/shape/content of my choice. Clockwise from top left: a pukka "corner shop" concept by WHM, identity for an friendly accountant agency by Nancy Wu, four examples of contemporary logos with a touch of irony by MINE, the place I usual fish my visuals from and I have to finish with my favorite logo for a lingerie brand designed by the owners husband- cheap AND good looking (the logo I mean!).
these are all new to me, so proving a worthwhile exercise already. Recipease concept is really cute.
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